TVN is Poland's leading commercial free-to-air channel known for its high-quality entertainment programming and credible, and reliable journalism. Since its launch in October 1997, TVN's audience share has grown continuously and today TVN is Poland's most valued television brand. It is particularly popular in the advertising target group (16-49 year olds, urban population, with above average income and education). TVN's success is based on its true pioneering approach in the Polish media and continually innovative programming being in a large part produced locally. "Rozmowy w toku", Poland's only daily talk-show, is the most popular forum for discussion of viewers' problems. TVN's daily magazine "Uwaga" ("Attention"), has established itself as a social institution, representing the perspectives and addressing the needs of the disadvantaged in Polish society. Supporting these flagship programs, the channel's stable audience share also benefits from other in-house productions such as "Na Wspólnej", "True Law”, “Medics” “Hidden Truth” and "Recipe for Life" series, or a docu-crime show "W-11 Wydział Śledczy". TVN looks to achieve the optimum balance between home-grown productions that capitalize on the broadcaster's familiarity with its domestic consumers, and world beating formats with proven universal appeal, such as "X Factor", "Got Talent" and "Top Model". If TVN's popularity is built largely by the very best in entertainment, its credibility rests primarily on high quality news and current affairs programming. TVN's prime time news show "Fakty", which reaches up to 5'000'000 viewers a day, has from launch been widely recognized as a model of its kind. TVN's program is complemented by the best in overseas foreign movies and series from major Hollywood studios such as Warner Bros., DreamWorks and Paramount. TVN regularly beats its competitors in the advertising relevant Prime Time (19:00-23:00) and Peak Time (17:00-23:00) and, as such, captures an over-proportionate share of the television advertising market as indicated by its audience share.