Pascal is Poland's leading publisher of travel guides, capturing over 50% of the travel book market.  Pascal's publications include over 300 titles offering various travel guide series as well as numerous atlases, geography albums and dining guides. Each of Pascal's guides is targeted to a well-defined customer group, hence, guides differ not only in price, but in the design, structure, and content to meet particular needs of specific target's groups. Within Pascal’s offer are internationally renown series such as Practical Guides to the World, Around the World, Marco Polo, Travel with MasterCard and Baedeker, as well as several series of national guides such as Guides for the Active (including mountain biking, kayaking), Weekend Guides, Practical Guides to Poland, Pocket Guides, Illustrated Guides, and many more. Since 1996 Pascal gathers data on Poland's tourist infrastructure and provides such information to governmental and non-governmental institutions alike. In the years 2001 to 2003 Pascal has been asked by the Polish Ministry of Foreign Affairs to create the promotional material on Poland prior to Poland's accession to the European Union. Within its product range Pascal provides guides for use in advertising campaigns and corporate gifts. Pascal also initiates and gets involved in various activities to promote cognizant and safe traveling as well as active life style. Pascal constantly expands and adapts its offer to meet market demand in terms of content and form alike, which resulted in 2009 in the release of Pascal’s first fictional book and a guide based on a popular television format from the TVN Style channel. Today, Pascal’s offer includes many books that expand beyond travels related issues. Pascal publishes,  such series as Love & Travel, Culinary Journeys, and Cuisines & Diets, as well as various guides based on television shows aired by TVN Group’s channels such as "Lesson on Style" by Joanna Kwasniewska, mini fashion guides “What Not to Wear?" by Trinny & Susannah, or " Cook and slim down" broadcast by TVN Style under the same title. The books are characterized by their outstanding quality and esthetic value, as well as a current content. Pascal's entire product range can be found in the Pascal Internet bookshop: www.pascal.pl