Multikino S.A., incorporated in February 1996, opened in July 1998 Poland's first multiplex cinema in the city of Poznan. Today Multikino operates 199 screens in 23 locations with total of 44’442 seats in 17 cities across Poland, and is Poland’s second largest multiplex operator. In August 2010 Multikino opened its first cinema in the Baltic territories – Mutikino Riga Plaza with 8 screens and 1620 seats in Latvia, followed by Multikino in Wilno (7 screens, 1547 seats), which opened in September 2010. Since its launch Multikino has been the undisputed leader in bringing attractive and innovative ideas, including non-film based events to its venues. All Multikino cinemas provide a broad entertainment offer including top movies, film premiers with celebrities as well as other events such as film marathons, concerts, live sport, opera and ballet transmissions in HD quality, and cabarets. Among the most popular events regularly organized by Multikino, attract thousands of viewers, are the annual "Noc Reklamozercow" ("Commercial-eaters Night") - Poland's major event dedicated to the world of commercials; "Kino na obcasach" ("High heels cinema") - a weekly special performance for a female audience combining a film screening with either a care and beauty product presentation or a discussion on health and lifestyle, or even a sweets or wine degustation. "Multibabykino" is another unique and successful initiative targeted to parents on maternity leave providing a specially rearranged infrastructure to suit the needs of infants giving at the same time their parents the chance to enjoy a film. Taking into account the fast growing video gaming market, Multikino launched "Screen games", a series of video game tournaments combined with the promotion of the latest games and other computer industry products. For years Multikino is a co-orgenizer of the most prestigious film festivals in Poland such as Polish Film Festival in Gdynia, Cameraimage and Warsaw Film Festival. Multikino opened its flagship cinema in August 2007. Multikino Zlote Tarasy, located in the same named city center shopping center, features 8 top modern auditoriums, whereby the Premiere Hall has become the prime venue for movie premieres in Poland. The auditorium which accommodates up to 777 viewers and is equipped with the world's top class digital projector "Christie", the acclaimed Martin Audio sound system and features Europe's largest digital projection screen measuring around 300m2 ranking it as the third largest digital cinema screen worldwide. Multikino Zlote Tarasy, like many other Multikino cinemas, offers a unique network of Cavablanca Cinema Café. Multikino is among the leading cinema operators in Europe in terms of implementation of 3D technology across its premises and all Multikino screens are to be fully digital screens by the end of 2011.