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Onet.pl
Onet.pl is Poland’s leading online portal and first multi-platform hosting over 200 different thematic services covering news, sport, journalism, media, business, finances, law, culture and entertainment, communities and lifestyle.
Onet.pl not only enjoys growing audiences and popularity but also maintains a strong leadership position both in internet services and content. Onet.pl is ranked No. 1 in several thematic services namely it is the No. 1 in the commercial most relevant areas such as dating (www.sympatia.pl), in blog (www.blog.onet.pl), search and location finding services (www.zumi.pl), video streams (www.onet.tv) and mobile web (www.lajt.onet.pl). Several of Onet’s content sites are the No. 1 destination of Polish internet users and rank first in the categories of news, life-style, sport, business and entertainment. In 2007, Onet was again at the forefront of the industry by launching several novel services on the Polish market. Furthermore, some of the new services are joint projects with TVN allowing for synergy creation and maximizing the benefits of two platforms under one roof.
Onet.pl develops and launches new types of advertising and it is the leading portal in the Polish Internet advertising market. Onet.pl's marketing services such as Internet advertising, e-commerce and search engine related advertising are Onet.pl’s main revenue source. Onet.pl is a pioneer in revenue diversification. Next to its marketing generated income, Onet.pl derives revenues from services provided exclusively to its users such as auction fees, subscription fees and fees for dating services, paid thematic services, email hosting, Internet domains trading as well as Internet access fees (OnetKonekt) and telecommunication services (OnetTelefon, OnetSkype, OnetRebtel).
Onet.pl joined the ITI Group in 2000 and ever since then held the position as Poland’s most popular internet portal.
In October 2002, in co-operation with the ITI Group, Onet.pl launched OnetKonekt - Poland's first independent VISP (Virtual Internet Service Provider). The OnetKonekt service was extended in September 2003 by introducing satellite access to the Internet through a partnership with SES ASTRA. This new service is called OnetKonekt Satelita and it is the only service offering broadband access to the Internet across Poland, including those areas where broadband is not available as an alternative.
In June 2005 Onet.pl entered into a strategic partnership with Skype Technologies S.A. which resulted in launch of OnetSkype - the communication tool allowing text- and voice- as well as video-communication over the Internet. Around 3 million users a month use OnetSkype services and it is a dynamically growing statistic. To further facilitate communication to its users, in August 2006, Onet.pl entered another strategic alliance with FON, the largest WiFi community in the World, to jointly develop products and services for the Polish market under the brand Onet FON.
In September 2006, Grupa Onet.pl SA and Rebtel Networks AB signed a long-term cooperation agreement leading to the launch of OnetRebtel, the service available for a weekly subscription fee of PLN 3 (equivalent of USD 1) enabling unlimited number of international call at the cost of a local connection.
In October 2006, Onet.pl having the mobile phone users introduced OnetLajt, the portal's special, and the first of such a kind in Poland, version optimized for mobile equipment.
In December 2006 Onet.pl acquired and integrated Blog.pl Poland’s first blog service. Blog.pl underwent a redesign and relaunched by end of 2007, maintaining the leading position within the Polish blog universe.
In January 2007 Onet.pl launched Onet.tv, a multimedia platform featuring several thematic channels, numerous TV programs and thousands of video clips. The rich programming offer, freedom to create one's own schedule, "playlist" as well as "on demand" content are key features of Onet.tv, which compiles the portal's entire multimedia features such as broadcasts, commentaries, documentaries, films, music clips, sport, travelling, fashion and hosted shows and many others. The content comprises both local production as well as aquired content.
In spring 2007 Onet.pl launched Zumi.pl, Poland's first online location finder allowing to locate business domiciles, private addresses or any other points of interest such as tourist attractions, cash dispensers, hotels and restaurants across Poland. Users may also view their search results on high resolution satellite maps, set routes, visit the 3D virtual representation of tourist attractions or use other available functions. Unique interactivity and diverse functionality facilitate user's experience and deliver up-to-date information. In addition, ZUMI provides an easy and effective promotional tool for small and middle size businesses by enabling them to incorporate logos, images, multimedia presentations or price lists into their online profiles. Standard registration on Zumi is free of charge. Zumi competes with other directory services such as Yellow Pages or so-called map services but it is the only one to combine variety of functions (maps, satellite pictures, localisation, address databases, ads) with the latest search tools and cutting-edge localization technologies.
In March 2008 Onet.pl launched ZumiLajt Zumi's "light version" for mobile phone users. ZumiLajt provides detailed maps and satellite pictures of Poland and a data-base of over half a million addresses of companies and institutions, enabling any mobile phone user to find and locate any company, institution or service of their interest on their phone and call a selected destination within one click from the result list level in browser. ZumiLajt has other useful functionalities such as a module to set routes and evaluate the time needed to reach the destination or to browse and scale the map of Poland (in traditional or satellite version).
Onet Website (Polish): http://www.onet.p
Grupa Onet.pl S.A.
ul. Gabrieli Zapolskiej 44
30-126 Kraków
tel. +48 (012) 277 40 00
fax +48 (012) 277 40 02
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